Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Seven precepts of success from Warren Buffet
"If you're all so smart, then why am I so rich. Warren Buffet" This famous phrase is attributed to the charming American old-billionaire. An eccentric old man with the appearance…

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How to export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, the USA, Canada, Australia, China and some others. An effective export strategy is always based on the knowledge of the mentality of the country or region with which you plan to work. Without this, failure is guaranteed to happen. Continue reading

Effective control of employee burnout

Burnout of employees is a natural process, which is laid by nature itself. Sooner or later, any bonfire, if you do not throw up firewood in it, begins to fade and eventually fades away completely. Similarly, over time, any employee begins to fade, if he does not “throw firewood”, which is a certain motivating factor.

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Market research without money

Free marketing research is a reality accessible to all. The importance of marketing research is that they are the main source of complete and objective information about the market. This information can be relied upon when making decisions, when creating advertising materials, when developing products or services, and in many other cases. Continue reading

Why website creation will help you increase sales?
Website promotion, as well as their promotion and creation is one of the most sought-after areas at present. Among other things, the creation of websites affects the development of business…

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Seven criteria for an ideal business niche
1. "High Resolution" Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire…

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How does the principle of the invisible hand of the market
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does…

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