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Studies show that out of 100 businessmen, only 4 become rich and save their money. Most make money and lose it. To prevent this, follow the 12 rules: Rule 1.…

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Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

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Oil war as a marketing factor
The most significant event of 2010 in the post-Soviet space was the next oil war between Russia and Belarus. Due to the fact that we are talking about about 5…

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How to build effective business processes

Effective business processes are the main condition for building an effective business that generates money, not problems. Build such business processes can only professionals who know one important secret. There are very few people who know him little, which is why there are very few companies that use high-quality business processes.

The secret is simple and consists in the fact that business is basically an idea. Effective business processes are obtained only if they are built around the idea that underlies the business and is aimed at the implementation of this idea. Ideas are the foundations of business processes, absolutely all business processes and all businesses, with which every business begins.

Pumping any business is also an idea, but an already realized idea. In fact, business is the process of implementing some idea. At the entrance of any business there is always a new idea, and at the exit of any business there is always a realized idea. Money is not the basis of a business, but the result that is obtained if efficient business processes are used.

The more efficient business processes are used, the more money a business generates. You can get such processes only if you rely on the idea of ​​business. In order to rely on the idea of ​​a business, it must first be identified and there are big problems with this. According to statistics, only about 5% of businessmen know the idea that underlies their business.

The remaining 95% of businessmen build business intuitively.

The remaining 95% of businessmen build a business intuitively, which leads to a large number of problems in business. The idea is not only the basis of business and business processes, but generally everything in the world. Consider, for example, preparation for kebabs. At first there is only an idea – to go to the kebab, which is then embodied by a certain algorithm.

First, the idea of ​​organizing kebabs comes to someone in the head. Then comes its spread. We start calling friends and invite them to join. Initially, not everyone has a need for such an event, because not everyone is imbued with this idea. Accordingly, in some it is necessary to introduce this idea, overcoming their resistance.

If we manage to implement the idea, resistance is overcome, there is a desire to join, a suitable company is going to. In business, everything is exactly the same. First there is the idea of ​​business, then it spreads, while certain difficulties are overcome, and then there is a need for a product or service that fits this idea.

This is based on the sales incentive system.

This builds on the sales promotion system. Speaking of kebabs, there is the problem of the place of their organization. Accordingly, when the company is assembled, the choice of location is taking place. Difficulties arise here, because the idea of ​​how to hold an event may have one, but a little different, because different people see everything differently.

In business and marketing, there is a word for this distinction. After the place is selected, begins the selection of a set of products and their acquisition. Here everything happens as well as with the choice of location, i.e. with certain difficulties, because the basic idea, the idea to go to the kebab at all, though one, but everything is different in some points.

When everything is ready, the team advances to the chosen place and there the idea is finally realized in the process of cooking kebabs and their subsequent eating. Apparently, initially there was an idea that gradually developed and embodied until it did it completely. If the implementation of the idea was ineffective, it would not be possible to implement it.

A place for barbecue, food, a car to move around, people for the company, it all became necessary after the idea arose and in order to realize it. An idea is the basis of everything, including efficient business processes built around a business idea. There will be no idea – there will be no business and sales, because it is the idea that determines the effectiveness of the seller.

The example of a kebab is not an exception, but a rule. All our life passes by similar algorithms, the basic sales methods are based on this algorithm. When we are going to buy a mobile phone or a car, we also initially only have an idea, which is then embodied. When we are going to rest, we also have only an idea.

Effective business processes are possible only if they are built around a business idea, because the idea of ​​a business is its foundation. At the same time, the basic business process is the process of implementing the idea that underlies the business. The remaining business processes are processes aimed at servicing the underlying business process and its component parts.

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