Word of mouth marketing. How to make you talk
How to ensure your company a staggering success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you?…

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A powerful technique for studying competitors
Studying competitors is a vital necessity. There are many sayings on this score: “I would have known a redemption, I would have lived in Sochi”, “I would have known where…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times.…

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Professional business optimization

Optimization of business allows you to customize it so that it brings the most money, responds well to the ideas and actions of a businessman and can learn the maximum of his energy. A businessman is a person who differs from an ordinary person by a very high level of internal energy. To assimilate all of its business should be as optimal as possible.

It should be noted that the energy of a businessman is a very valuable substance. It is more precious than gold, platinum and diamonds combined. Its high value is associated with rarity. The businessman’s energy is more expensive than gold, platinum and diamonds also because without this energy no one would extract gold, platinum and diamonds, which means they would lie in the ground and would not represent any value at all.

Energy is the main asset of any businessman. Through business, a businessman converts his energy into money. There is even such a famous expression as “make money”. “Making money” means transforming a businessman’s internal energy into money, not printing it. The better a business transforms the energy of a businessman, the more money a business brings.

However, the problem is that business is not always optimal, therefore not all energy is converted into money, sometimes it is lost. In order to maximize the percentage of energy converted into money, business optimization is necessary. Optimization of business is a choice for business of such business processes that do not lead to the loss of a businessman’s energy, but lead to the fact that its maximum volume is converted into money.

Business optimization should be carried out as soon as possible, because the later it is done, the more expensive it will be

One of the reasons why business is not optimal is that when creating a business, everything is done chaotically, in haste and without a look at the future. In other words, initially the business is not optimal. Such a strategy, of course, has the right to life, because life is changing very quickly and if you do not do something today, tomorrow it may be too late. But such a strategy has limitations, again, because life is changing very quickly.

Today, this business makes a profit, and tomorrow problems. For this reason, sooner or later you have to do optimization. Business optimization should be carried out as soon as possible, because the later it is done, the more expensive it will be. There are many recipes for business optimization and almost always they are aimed at optimizing the form of business, but not its essence, and this is not correct.
For example, it may be a change in the scheme of production or sale of goods, well, or a change in the range of goods. Another recipe is to copy the business processes of more successful competitors. The third recipe is to enter another market or other market segments. There are a lot of recipes, in general, all of them are good, but they are short-lived, because their possibilities are exhausted very quickly. Yes, and they look like an attempt to level the building, which was built without a foundation.

Accordingly, business optimization should begin with a search for a reliable foundation.

It is clear that before “leveling the building” or, in our case, “leveling the business”, you need to lay the foundation, because its absence caused the building to become uneven. Accordingly, business optimization should begin with a search for a solid foundation. The foundation of the business, its foundation, its beginning is the idea of ​​business. It is this idea that creates energy in a businessman, which he then turns into money through business.

Of course, for many years, businessmen had completely different ideas about what a business foundation is. Many believed and believe that the foundation of a business is the initial capital. But this is not the case; initial capital is a way to motivate others to help start a business, but not the basis of a business. Accordingly, it is rather difficult to reconstruct and realize the fact that the business is based on the idea that it is around the business idea that all other business processes are then built.

Difficult does not mean impossible. Once upon a time, the concept of business did not exist, it was beyond the worldview of people. Then it appeared, and the worldview changed after its appearance. This proves that if you wish, you can change any ideas, the main thing is to have an incentive, and the incentive in our case is good – money. Maximum optimal business allows you to convert the maximum amount of energy a businessman into money.

Thus, the key to business optimization is the optimization of ideas about it in general and its foundation in particular.

The question may arise, and on what basis did the idea that the idea lies at the core of the business and can be considered as its foundation have arisen? The answer is simple and obvious. The idea lies at the core because it is born first, and then everything else.

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