Seven precepts of success from Warren Buffet
"If you're all so smart, then why am I so rich. Warren Buffet" This famous phrase is attributed to the charming American old-billionaire. An eccentric old man with the appearance…

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Creative economics as a way to make money
A creative economy is a reality that has already begun in developed countries and is gradually occurring in the rest. Anyone who wants to live sweetly in new conditions should…

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The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does…

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Seven criteria for an ideal business niche

1. “High Resolution”
Here we are talking about your “resolution” in this niche, that is, about your level of understanding, your experience, knowledge. For example, if you enjoy your entire adult life with paragliding, parachuting and other air-extreme things, then it is clear that your permission in this area is great, simply speaking, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders, rather than an online store of dry mixes for baking.

2. “the suffering crowd”
People need your goods. They want to buy it. In Yandex statistics there are a lot of queries on this topic, they are looking for and asking for goods. It’s very difficult to sell what people don’t know yet. It is possible, but difficult, and it is better not to make such a product the basis of your first business. It is worth trying to create a market for something new, only already having a fair amount of business experience and considerable investments.

3. Large average check
You can sell 200 sachets of seeds for 20 rubles each and earn your pennies from it, or you can sell one snowmobile and earn a lot at once. Most importantly, the amount of effort you spend will be about the same (or even more in the case of seeds), but the financial output is fundamentally different. If there is a possibility to choose from several areas, it is better to choose the one in which the margin from one purchase will be higher.

4. There are regular customers
The amount of money and effort spent on finding a new customer is many times greater than the money and effort that is needed to re-sell it. That is why the niche where purchases are made regularly (cosmetics, clothes, books) is much nicer than niches of disposable or rare purchases (for example, wedding dresses or custom-made kitchens). Also, niches with a so-called “subscription fee” (for example, IT outsourcing) are very successful.

5. Short transaction cycle
For the first business it is worth choosing niches with a short cycle of the transaction in which you will receive a profit in a time less than or equal to 21 days. Otherwise, you risk “blown away” and sit on the financial bank long before receiving the first money.

6. Extensive geography
“It’s easy for you, Muscovites, – but how do I make money in a small town?” – often ask residents of provincial cities. To which the answer can be only one: and who prevents you from selling throughout Russia or Ukraine? Choose a suitable product that is convenient and profitable to deliver to other cities that do not rot, do not take up much space (like toilet paper, for example) and are highly marketable – and go for it. The Internet knows no boundaries.

7. No season reference
Santa Claus and Snow Maiden costumes, designer felt boots, flowered rubber boots are all wonderful businesses, but you need to be well aware that you will only make money in the winter. In the summer you will have to either look for something else, or put your teeth on the shelf. Accordingly, the best niche is one with no seasonal recessions.

Modern analysis of market opportunities
If there are few customers or a business has stalled, then it is time to conduct an analysis of market opportunities. It is also necessary because, sooner or later, the…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

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Innovation as a profit generator
At all times, innovative business development brought maximum profits. If you study the history of business, it becomes obvious that the greatest profits were brought by businesses, the essence of…

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