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How to make the site sell?

Not everyone can achieve high conversion of visitors into buyers. Although, if we consider the situation globally, forcing the site to sell is not so difficult. To do this, just keep in mind the five main principles:

An interesting statement of the proposal.

Surely in your environment there are many competitors, which are pretty hard to beat. It should be based on any original idea. Think about how you can suddenly and attractively submit their goods. In this case, it means not only the “selling” text (and it must be present, and in a unique and extremely profitable format), but also some additional idea. A universal example cannot be given here, so make a decision based on the individual characteristics of your activity. The most important thing is to make an unusual and deep impression on the audience.

Functional comfort.

The user should not for a second think about how to find the right product, place an order and make payment. All the necessary tools should be on hand. Not all commercial web projects are distinguished by this property, so this will be your additional trump card through which you can force the site to sell.

Large-scale promotion.

It is quite clear that as long as people do not know about the resource, they will not turn to its services. Therefore, do not spare the funds for the initial popularization, use search engines, contextual advertising, viral marketing, as well as all sorts of contests and promotions. But do not divert your attention, but focus only on target users.

Order processing.

Provide a service at the proper level, and the people will tumble down to you. First of all, as soon as possible, report on the acceptance of the order and receipt of payment, then specify the exact deadlines (availability of services or delivery of goods). Act as quickly as possible, and then you will easily overtake competitors and be able to force the site to sell.

Repeated sales.

A stable client is the best client, so you should do everything to ensure that people use the service again. They can be seduced by thematically relevant offers, promotions and contests. Also, provide a system of cumulative bonuses so that users have an incentive to systematically increase the number of purchases made.

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