How to build the strongest business
A strong business brings money and joy, a weak business brings problems and stress. A strong business has a good reputation, attracts customers, scares competitors. Weak business has a bad reputation, discourages customers, makes rivals laugh. Probably the most offensive is the fact that weak business makes competitors laugh.
It’s very unpleasant to imagine how competitors laugh when they talk about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock.
In turn, a strong business has many advantages. First of all, a strong business is respected, no one dares to laugh at his expense, because everyone knows that a strong business can punish. Everyone knows his name, everyone thinks about him, but they try not to say this name out loud, because it causes terror, just as it does all the most terrible and terrible.
Business can be strong or weak. He or strong, or goes in this direction, or weak or goes in this direction. There are no intermediate states in this case. At any given time, the business either strengthens or weakens. Last but not least, the company’s high-quality corporate identity helps develop business.
The main advantage of a strong business is that it allows you to have the best of everything, from the best employees to the best customers. It is easy to distinguish a strong business from a weak business, because a strong business has a slogan, and a weak one does not have one. The slogan also opens up new and very effective ways of business development.
Without a slogan to go these ways is impossible. The slogan makes the business strong because it is a kind of TV tower that broadcasts the idea of business. Everyone who is in contact with this TV tower, immediately receive a charge of energy from the business. It is this energy, this charge that is felt as the strength of the business. The more powerful this charge, the stronger the business looks.
A strong business is basically a strong idea, and a slogan is a way to translate this idea to customers, partners and competitors. The slogan, which is most consistent with the idea of business – as much as possible translates his idea, and therefore is as strong as possible. Accordingly, a strong slogan is a weapon of attack, retribution and revenge.
If you want to defeat your rival or get revenge on him, the best tool than a strong slogan, you will not be able to find it. A strong slogan allows you not just to slay a competitor, but to slay him. He is like a magic sword, he chops the heads of competitors right and left. If the tagline is strong enough, competitors will scatter to the sides.
The biggest advantage of the slogan in the fight against competitors is that it will do its job completely without your participation. You will not need to take him in hand, go into battle, you will only need to get it, and he will do the rest himself. With the help of a strong slogan, you can easily deal with competitors at a distance.
Among other features, a strong slogan allows you to analyze the brand and understand how strong it is. A strong slogan – he is like a star, always above the other, weaker slogans, he is the beginning of everything, he is the point of reference, he is the beginning of the coordinate system on which everyone is oriented. This makes it uniquely visible to customers.
Other slogans that are below are simply not visible to customers, which means that they do not pay attention to them. Attention is always paid only to a strong slogan. This means that whenever a client has a need, he will, above all, think about you. Commodities competitors will look on his background a miserable likeness of your goods.
It is clear that with such thoughts about competitors’ goods, no one will simply buy them, for why buy underdevelopment when you can buy excellence and enjoy it. The strong, star slogan that the others have won will be applauded by consumers and give those products which it personifies to their preference, they buy them.
A slogan is an instrument of a strong business, through which it promotes itself. For this reason, a strong business simply must have a slogan, a strong slogan. A strong slogan as an obligatory attribute that any strong business has is an example to follow because it will occupy the minds of competitors, customers and consumers.