How to make a client a fan of the company?

The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, the majority of business owners, sales managers and sales professionals are working hard to increase the second 80% of customers, while it is worthwhile to concentrate on the first 20%. This article will discuss how to work with clients so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the volume of 80% of the profits. Continue reading →