Word of mouth marketing. How to make you talk

How to ensure your company a staggering success and popularity without spending a penny on advertising? How to make customers tell all your friends, acquaintances and even passersby about you? And only good! In fact, this is not difficult. You just need to start the word-of-mouth marketing mechanism.

How to do this, in full detail and with vivid examples, wrote Andy Sernovitz, in his acclaimed bestseller “Sarafan Marketing. How smart companies make people talk about themselves. ” Continue reading →